8/11/2023 0 Comments Creative about us page templateA country where we didn’t have marketing as a discipline (imagine that!). You may already know that I grew up in former Eastern Germany. ![]() What didn’t help was my typical ‘communism mindset’. If you’d have given me the choice to either go to the dentist (which I really don’t like doing), or writing my ‘About’ page copy, I’d have volunteered to visit the dentist. When I had my first website designed a few years back, the thought of having to come up with website content and promoting myself on the ‘About’ page filled me with complete dread. I know working on your marketing, including your ‘About’ page can be so daunting. Optimise your ‘About Us’ page (and not just for SEO!) and it can be your best digital sales person – no commission nor annoying sales update meetings needed. If you want to be seen as the expert in your field and convince your dream clients that you are the right choice, your ‘About Us’ page can play a key role in convincing them. The shoemaker always wears the worst shoes. Many agencies I know are AMAZING at marketing their clients, yet they often struggle with creating an ‘About Us’ page that not only positions them well but also is highly converting. Plus, I explain why they work so well and I share additional tips to help you write a better ‘About Us’ page for your own agency. I show you all my favourite examples of digital agency ‘About Us’ pages. If you’d like to listen to my fabulous German accent instead, watch this popular ‘ About Us Page Examples For Agencies Vlog‘ instead. So in this blog you’ll find 4 impressive ‘About Us’ page examples and tons of practical take-aways to help you rewrite your own. Read on because I’ll show you in this blog how to upgrade your ‘About Us’ Page with ease. So, if you haven’t made it the best it can be for now, you’re missing out on lead generation opportunities. ![]() ![]() Your clients have so much choice especially in a market where many agencies offer an identical service and outcomes for their clients. It’s whatever takes them closer to purchasing from you. This could be anything from downloading your lead magnet and joining your email list, consuming your best free content to getting in touch. It’s job is to build trust and to convince your visitors to take the next step in their journey with you. I’d guess that it’s likely to be in the top 5 most visited pages on your site.Īnd if you want to land more clients that are YOUR type of clients, it really matters that you get your ‘About Us’ page right! Your ‘About Us’ page is really your ‘let me tell you how we can help you’ page.
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